Saturday, 8 January 2011

Imagine again

I have previously explored the HBO Imagine site, and have just come across their 14×14ft projection cube. Similarly to the website, audience were to choose from which side to view each scenes from. These were shot from 4 different angles, projecting diverse perceptions and experiences. The story came together after watching these scenes from all angles. Their message claimed, "sometimes a change in perspective changes everything".

The website had an interactive navigation, which allowed visitors to select the path in which they viewed each clips and images.

Thetrendwatch (2010) HBO Imagine. [Online] [08/01/2011]
Virutic (2010) HBO Imagine Integrated Campaign / BBDO New York. [Online] [08/01/2011]
FunnyAdsWorldCom (2009) HBO: Imagine. [Online] [08/01/2011]