Berlin Stories is a series radio broadcast on NPR Worldwide, produced and directed by writers. The logo is designed by Christoph Niemann.
Wednesday, 7 April 2010
Metrofarm: The Wall
"It is delivered in a custom-made cardboard box and can be ordered directly from Metrofarm.
It's dimensions are:
Height 16cm, depth 11cm, width 10cm,
weight 550g" (Metrofarm, 2006)
Metrofarm (2006) The Wall. [Online] http://www.metrofarm.net/thewall/?image=3 [07/04/2010]
Megan O’Grady on 1989
Tuesday, 6 April 2010
Washington Post Gallery
Photograph by Richard A. Lipski
A slideshow with narration by the Washington Post editor Marc Fisher, who in 1989 was the Post's Berlin correspondent.
Wall and Fashion
Art is Everywhere (2009) Another Form of Canvas. [online] http://www.ashley-spencer.com/ArtIsEverywhere/?tag=berlin-wall-art [06/04/2010]
Comenetz, J. (2009) in Casciato, P. (ed.) "Berlin Wall Graffiti Returns as Leather Fashion" [online] http://www.reuters.com/article/idUSTRE5583YC20090609 [06/04/2010]
Mauerkleider [2010] East Side Gallery Goes Fashion - by Rodan. [online] http://www.mauerkleider.de/index.html [06/04/2010]
The Fashionables (2009) German Designer Commemorates The Fall Of The Berlin Wall. [online] http://www.thefashionables.com/2009/07/german-designer-commemorates-the-fall-of-the-berlin-wall/ [06/04/2010]
Heil Democracy!
Heil Democracy!
Grugel, M. L. (2009) Heil Democracy! [online] http://www.nosugar-studio.co.uk/ [06/04/2010]
Sunday, 4 April 2010
Absolut Wall
1. Purpose - selling swedish merchandise to a Berlin audience by familiarizing it to it's audience.
2. Serious audience- Definitely targets German and in particular a Berlin audience. cultural/educated/
metropolitan/mature. The age targeted could be a more young/middle-age crowd. The fact that it is
displayed in a museum allows the ad to reach more of the intellectual and historically-aware
3. Argument: connection to symbols Germans can relate to on a historical, informational, and emotional level. Relate the product, vodka, which is emotionless, with the emotions that were felt when the wall came down. Celebration and feelings of freedom were felt when the wall came down, and the ad attempts to recreate these feelings through the vodka. Jubilation. Also attempts to remove the negative stigma
typically associated with alcohol. Instead of depicting a rowdy, vulgar crowd it portrays the vodka more for socializing purposes than for the typical idea of "getting wasted."
3b. Pathos- drawing an emotional response through the portrayal of the Berlin Wall as well as a patriotic one through the German flag. (unification under one flag)
Ethos- placing the ad in a museum an attempt to relate the Swedish drink to the German audience through knowledge of German culture (flag, wall, language).
3c. triangular division of the ad with bipolar parts: first, the form of product and the wall
second, the name of product and synoymous meaning of absolut
third, the place Berlin
4. Bending and connecting two things that were not initially connected- Swedish vodka and German audience, oppression of the wall and freedom of choice. The wall no longer keeps things out.
5. Kairos- placing events in context, the knocking down of the Berlin Wall is recent, it's a current event, so it makes since to address it. Challenges cultural norms- puts alcohol into a cultivated place
like a museum, and gives it emotional and historical connection. A move towards unification, not only between East and West, but on a larger global context.
Cross-Cultural Blog (2007) The Rhetoric of Visual Ads: Absolut Berlin. [online]http://www.stanford.edu/group/ccr/blog/2007/12/the_rhetoric_of_visual_ads_abs.html [04/04/2010]
Mikhail Gorbachev with a Louis Vuitton
Mikhail Gorbachev drives pass the Berlin Wall, in a Louis Vuitton campaign. This photograph by Annie Leibovitz caused speculations, as the magazine headline reads "The Murder of Litvinenko: They Wanted to Give Up the Suspect for $7,000". Both Louis Vuitton and its agency Ogilvy & Mather denied the link to the case of Alexander V. Litvinenko, the former KGB spy who died after being poisoned with polonium 210 (Levin, 2007).
"Our company has absolutely no intention to pass any other messages than the one on ‘personal journeys", claimed Pietro Beccari, director of marketing at Louis Vuitton. Robert Passikoff noted "once you declare it was an overt and planned act, it has no meaning" (Levin, 2007).
http://www.nytimes.com/2007/11/05/business/media/05vuitton.html [04/04/2010]
Aung San Suu Kyi, Lancia and Chrysler
This is a 30 second clip from a Fiat group online and TV campaign, associating Lancia Delta with World Summit of Nobel Peace Laureates, and calling for unconditional release for Burmese leader Aung San Suu Kyi [The Inspiration Room, 2010]. It was later adopted by Chrysler with similarly husky voice but less words, and a Chrysler.
The Inspiration Room [2010] Fiat and Chrysler Back Aung San Suu Kyi. [online] http://theinspirationroom.com/daily/2009/fiat-and-chrysler-back-aung-san-suu-kyi/ [04/04/2010]
Your Face for Freedom [2010] Freedom oOnly has One Face. [online] http://www.yourfaceforfreedom.org/ [04/04/2010]
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