Daniel Goldstein claims that "there's two heads inside one person" - cool and hot - or the present self and the future self, and they are engaged in "an unequal battle". The present self is tempted by various present desires and is in control, whereas the future pursue higher reasoning although it is absent and weak (Goldstein, 2011). He also talks about commitment devices, which are ways individuals try to commit to the future good, how we pursue something we can't see or feel and try to diverge ourselves from temptations: over-spending, or eating donuts.
Goldstein, Daniel (2011) Daniel Goldstein: The battle between your present and future self. [Online]
http://www.ted.com/talks/daniel_goldstein_the_battle_between_your_present_and_future_self.html
[08/01/2012]
http://www.ted.com/talks/daniel_goldstein_the_battle_between_your_present_and_future_self.html
[08/01/2012]
