"Before you even think you need it" boasts a DHL advert with a man who has just unpacked a hammer. The Berlin Wall and the Brandenburg gate can be can be seen through his window. The ad was created by Gabor Spielmann and Bruno Almeidaat at Ogilvy Budapest, Hungary, and photographer Pal Nánási [The Inspiration Room, 2010].
The Inspiration Room  DHL Hammer for Berlin Wall. [online] http://theinspirationroom.com/daily/2009/dhl-hammer-for-berlin-wall/ [03/04/2010]