"Anyone with access to a video camera and a computer will have an opportunity to catch the eye of a Guggenheim curator and vie for a place in a video-art exhibition in October at all of the foundation’s museums: the Solomon R. Guggenheim in New York, the Deutsche Guggenheim in Berlin, the Guggenheim Bilbao in Spain and the Peggy Guggenheim Collection in Venice." (Vogel, 2010)
Whilst Guggenheim collaborates with the video sharing website, the British Museum looked towards the web-based collaboratively edited Wikipedia "to help ensure that the museum's expertise and notable artifacts are reflected in that digital reference’s pages", with Wikipedians in residence (Cohen, 2010). "I looked at how many Rosetta Stone page views there were at Wikipedia... that is perhaps our iconic object, and five times as many people go to the Wikipedia article as to ours" claimed the Matthew Cock, who maintains the museum’s website. He also noted, "people are gravitating to fewer and fewer sites. We have to shift with how we deal with the Web" (Cohen, 2010).
Cohen, N. (2010) Venerable British Museum Enlists in the Wikipedia Revolution. [Online]
Vogel, C. (2010) Guggenheim and YouTube Seek Budding Video Artists. [Online]
Lucas, G. (2010) Johnny Kelly for YouTube Play. [Online]